(Maryland Heights, MO) – The All American Beer Company has launched an ambitious campaign targeted squarely at Anheuser-Busch InBev. The company just launched the product, branded with the name, “American Patriot Beer,” this past week. One of the videos included here declares that the beer is made by some of the same people that lost their jobs (presumably in InBev’s buyout of A-B), though the beer is not completely St. Louis-based as the company’s logo suggests. Though the founder is based in a St. Louis suburb, the beer is contract-brewed by City Brewing in Lacrosse, Wisconsin, according to TTB filings.
New Standard Creative Agency did the videos.