What New Belgium and Alpine wanted to name their collaboration beer…but couldn’t

Super IPA (New Belgium Alpine Lips of Faith Series)(Fort Collins, CO) – New Belgium and Alpine Beer Co. recently collaborated on a beer that it ended up calling Super IPA. The breweries made a batch at each respective facility. In a sign of things to come, they didn’t end up with the name they originally intended to use. Per a zesty email from Alpine…

Shawn and I flew to Colorado a couple weeks ago to brew a collaboration beer with the fine folks at New Belgium Brewing Company. We brewed a Double IPA almost equal in volume to our annual production. Seven brews of 200 barrels each were brewed starting at around 9 am and the last brew wrapped up around 6 am the next morning. It’s called “Super India Pale Ale” in the vein of super heroism. It will be 9% abv and we used an incredible 2 tons of four different hop varieties just in the dryhopping. The current plan is to release it for the opening of the Great American Beer Festival through New Belgium’s national distribution system.

We wanted to use “Lex Lupulin” for the name but, as it turns out, O’Dell’s Brewing also of Fort Collins has a beer called “St. Lupulin” and they had a problem with the use of the name.

4 thoughts on “What New Belgium and Alpine wanted to name their collaboration beer…but couldn’t

  1. Lame. This is as bad as trying to trademark the word “Session.” Next, no one can reference any kind of word that may refer to beer in any way.

  2. If Odells has a problem with the name then they should register their name and the likeness so no one can use its likeness. Go for it New Belgium. You’re bigger and better. 3rd largest in the country should be able to swing something.

  3. Not to mention that lupulins is the grandular powder of the humulus lupulus (hops). I don’t think they should complain about it.

  4. Pingback: All About Beer Magazine » Alpine Beer Co./New Belgium Brewing Co. Super IPA

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