(Philadelphia, PA) – Yuengling Brewery has posted huge gains year-to-year and plans to continue the momentum in its largest market, Philadelphia. The company will launch a new marketing campaign aimed at area drinkers this fall. More info below courtesy of a Neiman representative…
After a strategic and creative competition among Philadelphiaʼs top agencies, Yuengling Brewery and its Philadelphia-area distributor, Origlio Beverage, have chosen Neiman to help the iconic beer brand grow in the Philadelphia market – the market that played a key role in Yuenglingʼs march to become Americaʼs largest brewer.
“We love all our clients,” said Neiman CEO Tim Reeves. “But there is something special about beer. And there is no more special U.S. beer than Yuengling.”
With the influx of new, competitive beer brands in the market, Yuengling and Origlio have charged Neiman with developing a campaign to keep the Philadelphia-area household name Lager connected to the city and make it relevant to new generations of beer drinkers in Philadelphia. [...]
Neimanʼs campaign for Yuengling is expected to launch in the fall.