“It began hitting shelves earlier this week in Kansas City and most of our Midwest markets should see it in the coming week or two,” says Boulevard Marketing Communications Manager, Julie Weeks.
After more than two years of experimentation and fine-tuning, Boulevard Brewing Company is adding a new year-round brand to its family of beers.
Drawing inspiration from two of today’s most popular styles, 80-Acre Hoppy Wheat Beer is the result of careful cultivation by Boulevard’s brewers and cellarmen. Their efforts to craft a hybrid yielded a bumper crop of flavor; a distinctive ale with the aroma of an I.P.A. and the refreshing taste of a wheat beer. Available in six-packs of 12-ounce bottles, the new beer will appear in most Boulevard markets later this month.
“I’m very proud of our brewers and their ongoing creativity and innovation,” said John McDonald, Boulevard founder and president. “They’ve been working on this beer for a long time, taking it to festivals and sampling it for guests in our tasting room. The reception was so enthusiastic we knew it would eventually find a place in our line-up.”
The new beer’s name was suggested by Todd Hanson, a Boulevard regional sales manager, who grew up working on a family farm in South Dakota. 80-Acre Hoppy Wheat Beer pays tribute to the region that produces many of its key ingredients and provides the Kansas City brewery with a significant base of support.
About Boulevard Brewing Company
Boulevard Brewing Company has grown to become one of the largest specialty brewers in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Boulevard beers are distributed in 23 states and the District of Columbia. For more information, visit www.boulevard.com, facebook.com/Boulevard, or follow us on Twitter at twitter.com/Boulevard_Beer.