(Escondido, CA) – This morning, BeerPulse reported that only two markets outside of Stone’s SoCal distribution network will get Enjoy By 09.21.12 IPA.
Media & Communications Linchpin, Randy Clemens, says that those markets won’t actually be the only two to get this beer because it will be re-released…just with a different name (or rather, names). Here is how the company plans to develop the ‘Enjoy By IPA’ concept.
There will be other batches with different dates going to other areas in the coming months. Those details are still being hashed out, but the recipe will be the same each time, and the beer will always have a shelf life 35 days from its bottling date. There’s nothing quite like experiencing the glory of hops in an über-fresh IPA, and that’s what we’re looking to share with fans in regions where distributors and retailers are as excited as we are to accommodate such an unusually short shelf life.
Stay tuned on further updates on this new series.