I think there are some interesting trends to look at against [growth in number of brewers]. One is the number of distributors we have now versus the number we had in 1995. There were 5,500 distributors and now there are only 2,000. The other number that is interesting is per capita beer consumption in the U.S.. It is declined by over 20% since 1990. So in some sense what we have with all these breweries, brands and SKUs is all this volume trying to go through this pipe. And that pipe, beer distributors and beer consumption, has basically been shrinking. And that really is a cause for concern. How much more complexity can this system handle?
- Irene Firmat via Beverage World webinar.
Breweries: Full Sail Brewing