(Concord, CA) – Ale Industries’ flagship beer “Orange Kush” is being moved in a different direction. As our little brewery grows, so does our reach. With our beer now available from Oregon down to San Diego and over to Arizona, having the word “Kush” censored on our label, just isn’t doing it for us anymore. Like the game of telephone, with more and more distance between us and our customers, the story behind the beer loses its meaning.
Beginning this December you will start seeing a new label out on the market, we are now calling “Orange Kush” – Golden State of Mind. We are very excited to show off our Golden State of California with this new label, and have begun to use, as much as possible, California grown ingredients.
In order to be fair to all the beauty of our great state, we will be changing our label with the seasons, and will be commissioning local artists for the artwork. Not only will this keep the label fresh, and support California artists, but it will also work as a way of indicating the freshness of the beer. We have always worked hard to keep nothing but fresh beer on our retailers shelves, now you will be able to see how well we do!
Here is the first edition of the Golden State of Mind label for Winter, 2013