Esterl said the company suggests Lime-A-Ritas have captured about 0.5 percent of the market share in the beer/malted beverage category. [...] Originally introduced as a summer seasonal beverage, Anheuser-Busch has now switched to year-round production of Lime-A-Rita. By May 13, nationwide sales had hit 122,000 cases. The product retails for about $10.99 for a 12-pack of 8-ounce cans.
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