Guinness going into the airline business

Guinness airplane

Press Release:

(Dublin, IRELAND) – Today, GUINNESS® (© Guinness & Co 2012) unveils plans to surge to new heights as it launches its own premiere class jet service, Guinness Class.

The luxury Guinness Class private jets will fly from the UK to Dublin every Friday and Saturday evening promising Guinness fans an infinitely superior alternative to low cost airlines. The inaugural flight takes off on Friday 5th October and will run over a limited nine week period, from a variety of locations throughout the country, offering Guinness drinkers the chance to experience a flight they will never forget.

The Guinness Class jet will epitomise true luxury with opulent leather interiors, sumptuous surroundings and the very best in customer service. Each passenger will be individually catered to by Guinness Class cabin crew, all expertly trained in the art of pouring the perfect pint at altitude. With the on-board bar serving great GUINNESS and exquisite stout themed food, Guinness Class passengers will be treated to an unrivalled flying experience.

As the brand prepares to take its maiden voyage into the aviation sector, Nick Britton, GUINNESS Senior Brand Manager comments: “Whether it is brewing the perfect pint or flying our consumers by private jet to the home of Guinness, we never settle for the ordinary.”

Premium stout brand, GUINNESS is giving everyone the chance to get on board and experience premium travel. Every Friday and Saturday evening between 6pm and 8pm during the trial period, GUINNESS drinkers in pubs across the country will be in with the chance of winning a trip on a Guinness Class private jet and an unforgettable night out in GUINNESS’ hometown, Dublin before being chauffeured back to their own beds before sunrise.

The Guinness Class private jet experience will be exclusively available to a selection of lucky GUINNESS drinkers as part of an activity running in numerous pubs across the UK from October.

Please visit facebook.com/Guinnessgb and click on the Guinness Class tab for more information.

The Guinness word and associated logos are trademarks © Guinness and Co 2012.

Guinness Class ambassadors will be visiting pubs across the UK offering Guinness drinkers the chance to win an immediate flight on a private jet and a night out in Dublin for them and their mates.

Also on offer is Guinness merchandise and free pints of Guinness.

The Guinness Class ambassadors will be in pubs from 6 – 8pm every Friday and Saturday night for a nine week period from Friday 5th October to Saturday 1st December.

In 1759 Arthur Guinness signed a 9,000 year lease on the world famous Dublin brewery at St. James’s Gate. Since then, GUINNESS has become one of the most iconic brands of all time, built on a commitment to product excellence, innovation, social benevolence and philanthropy. GUINNESS is brewed in almost 50 countries and enjoyed daily in over 150 nations across the globe.

Diageo is the world’s leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.

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2 thoughts on “Guinness going into the airline business

  1. Pingback: Competition Hunter Blog » Guinness Airlines and Pub Stories

  2. Pingback: A Stout Flight « Brew Hammer

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