Management did say on a conference call that the company planned to take pricing in the U.S. and other regions.
A couple relevant points of info below. Expect more color on North America in February when the company releases its annual report.
In the Americas, group beer volume grew organically by 4.4%, driven by higher volume in Mexico, Brazil and the USA. Depletions in the USA increased in the low-single digits resulting in market share gains in the country. The Dos Equis brand continued its strong volume growth momentum, while depletions of the Heineken® lager brand were broadly in line with the prior year period.
Volume of Strongbow, our cider brand, declined by low-single digits in the quarter with lower volume in the UK only partially offset by strong growth in the USA and South Africa.