Korea’s outlet store operator Home Plus has introduced the nation’s first ale-type beer "Seven Brau IPA." This is "top-cropping" or "top-fermenting" beer as opposed to "bottom cropping" one. It produces higher alcohol concentrations, typically at around 5.5 percent, a little bit higher than bottom-fermenting lager beer. It is fruitier, sweeter beer than lager-type beers which are usually drier. The Seven Brau IPA will be sold at 2,600 won per 355-milliliter can.