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Blue Moon, Samuel Adams, Heinken pass BMC in television advertising scores

Three of the alcoholic beverage front-runners are beer brands, but brands like Budweiser, Miller and Coors are not among them. Instead, the front-runners are Blue Moon, Heineken and Samuel Adams – along with spirits brands Jack Daniel’s and Maker’s Mark. (Last year’s most effective ads in this category included Budweiser, Bud Light, Miller Lite and Coors Light.) The average YTD 2012 Ace score for alcoholic beverages is 481.

via MediaPost.

 

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One thought on “Blue Moon, Samuel Adams, Heinken pass BMC in television advertising scores

  1. I’ve found the Blue Moon and Samuel Adams commercials pleasant to watch (the tune in the Samuel Adams one is rather catchy). Certainly a change from the BMC stuff with their pounding music, and models everywhere.

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