He also spoke about the craft beer bubble being near a popping point. He thinks the market share could grow to 10 percent by the end of the decade, but he thinks that most stores have reached their limit for all the new breweries. He said there are too many breweries brewing similar beers without adding anything to the market. An exception he pointed out was Enlightenment Ales out of Lowell, which is adding something no one is doing, he said.
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Breweries: The Boston Beer Company