Sprecher Hopfuzion WI Fresh Hop Lager

Journal Sentinel on ‘local’ and why it is a smart marketing decision

 

Part of a larger piece on a Wisconsin growers co-op…

There’s a marketing advantage by aiming the beers at people who are willing to pay a premium for locally made foods and beverages. "You are growing (the hops) in local farms, and you are delivering them to a craft brewer, which is local," Reynolds said. This month, the co-op and the five Wisconsin brewers began marketing the wet hops beers with a focus on their locally grown ingredients.

via Journal Sentinel.

 

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