Lagunitas Brewing Co. owner and founder, Tony Magee, chimed into the comments in yesterday’s BeerPulse post. This excerpt captures Magee’s sentiments more succinctly than yesterday’s tweets in case you missed them.
I am quite certain that Craft beer is at a precarious inflection point. This is the most dynamic and volatile time in the category called Craft’s short and meteoric history. There is enough of what we do now being sold in the market that the biggest brewers in the world want in and the big brewers within Craft want to close the door behind themselves. I think we’ll be ok one way or the other but smaller brewers will experience a future with more limited opportunities- that is IF the biggest brewers are allowed to have their way.
When you drink those beers, delicious or not, you support the platform they will use to change the game. Lagunitas is not so big that we are in the entitlement class but we are big enough to see the landscape and I may seem like the angry complaining brewer but I’ve been doing this long enough now that I am done being silent about real threats to what we brewers all do and to what you consumers (our owners) have available to them. It may seem a strange stage, but is still all about y’all.