Stone Enjoy By 12.21.12 IPA heading to a dozen markets

stone enjoy by ipa logo

(Escondido, CA) – Stone Brewing Co. just announced that the third rendition in its Enjoy By IPA series will be Enjoy By 12.21.12 IPA. The beer will ship to the following locations:

Southern California
Central Coast California
Northern California
Illinois
Indiana
Iowa
Kentucky
Massachusetts
Missouri
New Jersey
New York City
Texas

Copy from the Stone site:

Let us present to you a new, devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’ll get this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’re sending a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.

2 thoughts on “Stone Enjoy By 12.21.12 IPA heading to a dozen markets

  1. Enjoy by 12/21/12….also known as enjoy by the end of the world according to the mayan calendar…lol

  2. Pingback: Stone Enjoy By 12.21.12 IPA « Beerproof – Adventures in Drinking

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