UPDATE: More from Magee on RateBeer.
(Petaluma, CA) – See a similarity between these two labels? Yes? No? Maybe?
One person that does is Lagunitas Brewing owner, Tony Magee. He took to Twitter on Friday night to consult his board of 10,000 followers regarding a label that he thinks may be a bit too similar to one of his own. The label in question is from a small nearby microbrewery, Knee Deep Brewing. Magee has built up quite the loyal fanbase on Twitter (15k times the followers than Knee Deep has) so it wasn’t a surprise to see a bevy of comments come out against Knee Deep with one Chicago beer retailer going so far as to call Knee Deep “a-holes.”
The Northern California-based microbrewery produced 300 barrels in 2011, according to the Brewers Association.
Knee Deep did not return a request for comment on Saturday though the company did reach out to Magee via Twitter immediately after his tweets went live on Friday night.
BeerPulse reported earlier in the week that another small brewery is changing its name after a dispute with Lagunitas.
Below, the full timeline of tweets: