third shift amber lager 6pk

Coors Third Shift Amber Lager going year-round in early 2013

Coors Third Shift Amber Lager debuted this past summer in select markets and is going year-round beginning in February. According to a report in Ad Age, the beer was launched not as a craft alternative but as a player in the “invitation” category of the better beer segment (between BMC and Craft). George Killian’s Irish Stout has also seen success in test markets and is going year-round at the same time.

 

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