Crazy Mountain Boohai Red Ale Can Label for CA

Crazy Mountain abandons Maori name prior to releasing new Boohai Red Ale

But after learning about the intense criticism that caused Fort Collins-based Funkwerks to change the name of its Maori King imperial saison last year, Crazy Mountain scrapped the name even though the label already had been approved and was about to be printed on cans that very week, Selvy said. The beer was rechristened Boohai Red Ale, which Selvy said is a slang term in New Zealand that roughly translates to “middle of nowhere” and has nothing to do with the Maori.

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