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Dogfish Head’s Sam Calagione on Costco model (no 3-tier): “game over for craft”

But look at the pressures if there was no 3-tier; look at that Costco scenario. Frankly if that model took effect, I really think it would be game over for craft. ” For example, “Walmart had a similar situation, where you just have one player delivering beer with 1% margin on top it, and retailers selling it for 1% margin on top of that, until it obliterated all competition.”

More >> Liquid Diet via Craft Business Daily (subscription).

 

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One thought on “Dogfish Head’s Sam Calagione on Costco model (no 3-tier): “game over for craft”

  1. Glad someone finally comes out and says this. Too many “educated” beer nerds weighing in on the “evil” three-tier system don’t understand the damage to the craft industry if it were to go away.

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