Intuition Duuuvaaal Trademark Belgian Golden Ale

Intuition Duuuvaaal label earns brewery a cease-and-desist letter from Duvel Moortgat

(Intuition Ale Works) has been planning to can one of its Belgian-style beers, called Duuuvaal, named after the chant celebrating the county of the beer’s birth. But the name is also similar to Duvel, one of the best-known beers that comes out of Belgium. Intuition owner Ben Davis admitted the similarity is not a complete coincidence. Both are similar styles – Belgian strong golden ales. And now Davis has received a letter from an attorney representing Duvel insisting that Intuition cease and desist from using the Duuuvaaal name.

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