Mike’s Hard Lemonade Co. is set to introduce a new seasonal to its lineup in January: Mike’s Hard Blood Orange. Blood oranges are more tart but less sweet than your regular oranges. Look for it in 6-packs of 11.2 oz. bottles.
Moving away from seasonal status to year-round status beginning in February is Mike’s Hard Strawberry Lemonade.
Mike’s Shandy Hard Lemonade & Lager recently received label approval and appears poised to make a debut in the second quarter. 2012 was a breakout year for Shandy as a category in terms of new product introductions.
Also receiving approval in December were some upcoming label revamps for the Mike’s Harder Punch series: Mike’s Harder Cherry Lime Smash Punch, Mike’s Harder Mango Madness Punch and Mike’s Harder Spiked Strawberry Pineapple Punch