Mike’s Hard Blood Orange debuts in January, Strawberry Lemonade going year-round

Mike's Hard Blood OrangeMike’s Hard Lemonade Co. is set to introduce a new seasonal to its lineup in January: Mike’s Hard Blood Orange. Blood oranges are more tart but less sweet than your regular oranges. Look for it in 6-packs of 11.2 oz. bottles.

Moving away from seasonal status to year-round status beginning in February is Mike’s Hard Strawberry Lemonade.

Mike's Shandy Hard Lemonade & LagerMike’s Shandy Hard Lemonade & Lager recently received label approval and appears poised to make a debut in the second quarter. 2012 was a breakout year for Shandy as a category in terms of new product introductions.

Also receiving approval in December were some upcoming label revamps for the Mike’s Harder Punch series: Mike’s Harder Cherry Lime Smash Punch, Mike’s Harder Mango Madness Punch and Mike’s Harder Spiked Strawberry Pineapple Punch

10 thoughts on “Mike’s Hard Blood Orange debuts in January, Strawberry Lemonade going year-round

  1. Their limeade was my favorite drink until I tried the blood orange. It tastes AMAZING!

  2. It’s a damn shame that Blood Orange isn’t a year-rounder because it’s outstanding. It tastes EXACTLY like Hawaiian Punch. It’s one of the VERY FEW alcoholic beverages that literally quenches my thirst. No exaggeration.

  3. BTW, a quick addendum to my short review…This may sound weird but Blood Orange initially turned me off (BEFORE I OPENED THE BOTTLE) because I thought it looked too much like Tomato Juice/V8 (I hate that crap). I’m only mentioning this in case there are other people reading this who’d get turned off from it just from the look. I know people like you are out there so I can’t be entirely crazy. :)

  4. Loved the Blood Orange. I think they made a mistake not producing the Seasonal Blackberry through-out the year, also. Everyone in my family prefers those two flavors over everything else, even the Lime. We like all the flavors found in the case but if one had to be replaced to bring in the Blackberry, it would have to be the Black Cherry. We’d like them even better but they sure don’t help the waist-line

  5. Love love love the blood orange- had it in Virginia and can not find it in Vermont!!! Extremely disappointed I think it taste like a smarty and it is delicious.

  6. It makes me sad when people don’t know what blood oranges are. ): Anyway, I LOVE this flavor. It’s definitely my favorite!

  7. I had it in VT this past weekend and absolutely LOVED it.. Now I can’t find it anywhere in NH or MA. I don’t really drink alcohol but I want Mikes Blood Orange.. Where can I get it????

  8. Agreed! Blood Orange is the best Mike’s flavor. Been searching for it since last purchased in August and was told it was seasonal. :( Just found it today. Better than finding a lost love! LOL

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