Budweiser Patriotic beer can

NPR: the ‘bitter’ tale of the Budweiser family

In 2008 Anheuser-Busch was a $19-billion-a-year Fortune 500 company and still operating as a family business. August IV, the great-great-grandson of Aldolphus, and then-CEO, showed up to speak at a beer industry convention but he couldn’t seem to get a word out. "He’s stoned, he’s loaded, he cannot deliver the speech," Knoedelser says. Just a few weeks later, it all came crashing down. InBev, a company that had not existed four years before, moved in for a hostile takeover, and with that, the reign of the Busch family was over.

Audio >> NPR.



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