Tenth and Blake chief responds to Brewers Association’s ‘Craft vs. Crafty’ statement

tom cardella tenth and blake president ceo(Chicago, IL) – On Thursday, The Brewers Association threw down the gauntlet with its statement against what it dubs as ‘faux craft’ beers from the large beer manufacturers. BeerPulse pinged MillerCoors‘ specialty and imports division, Tenth and Blake Beer Company, to get their comment.

Tenth and Blake oversees brands like Blue Moon, Leinenkugel’s and Crispin Cider.

Here’s a brief statement from Tenth and Blake Beer Company President and CEO, Tom Cardella.

Anyone who visits Jacob Leinenkugel Brewing Company in Chippewa Falls, Wisconsin will understand the blood, sweat and tears that went into building that brewery, and they’ve continued brewing amazing beers for 145 years. And anyone who spends time chatting with Blue Moon Brewing Company founder and brew master Keith Villa will understand the passion and creativity that has gone into developing his Artfully Crafted beers for 17 years. To question the quality of these beers due to their size or success is doing a disservice to the entrepreneurs who created them, and to beer drinkers who love them. Most beer drinkers don’t get hung up on industry definitions, which often change. They just enjoy drinking great beer. Whether people call them craft or some other title is fine with us. We’ll just keep brewing great beer.

– Tom Cardella


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