The national brewers association has come out with a craft versus crafty position paper. This seems to have spawned a lot of fascinating interviews from the major industry players in the news as of late. The revisionist history and or fascinating product positioning coming out from a lot of these places as the big guys response if mind boggling.
At the end of the day beer is a luxury consumable. Listening or reading these interviews I want to say to the major corporate backed “craft beer founders” in person that the “risk” of a start-up company they imply is real. The difference is when you’re backed by a major corporation, even a skeptical one, the only real risk faced is your subdivision job.
I realize a job risked is a real risk but it is not personally guaranteeing loans, draining your savings, risking your house and putting strains on your family while pursuing the risk of achieving your dream.
When you buy a White Birch product I can show you how your purchase has created jobs in NH, how your cash has been used to purchase locally sourced goods and locally sourced services. Try that with your made anywhere mass produced “crafty” beers.
Thank you for reading this and for your support. Please help spread the word that a crafty label does not mean craft made or even local. Without you making the choice to buy White Birch Brewing, we would not be here growing locally today.