White Birch Brewing founder on ‘Craft vs. Crafty’

White Birch Brewing(Hooksett, NH) – From White Birch Brewing’s Facebook page

The national brewers association has come out with a craft versus crafty position paper. This seems to have spawned a lot of fascinating interviews from the major industry players in the news as of late. The revisionist history and or fascinating product positioning coming out from a lot of these places as the big guys response if mind boggling.

At the end of the day beer is a luxury consumable. Listening or reading these interviews I want to say to the major corporate backed “craft beer founders” in person that the “risk” of a start-up company they imply is real. The difference is when you’re backed by a major corporation, even a skeptical one, the only real risk faced is your subdivision job.

I realize a job risked is a real risk but it is not personally guaranteeing loans, draining your savings, risking your house and putting strains on your family while pursuing the risk of achieving your dream.

When you buy a White Birch product I can show you how your purchase has created jobs in NH, how your cash has been used to purchase locally sourced goods and locally sourced services. Try that with your made anywhere mass produced “crafty” beers.

Thank you for reading this and for your support. Please help spread the word that a crafty label does not mean craft made or even local. Without you making the choice to buy White Birch Brewing, we would not be here growing locally today.


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3 thoughts on “White Birch Brewing founder on ‘Craft vs. Crafty’

  1. SABMiller employs 70K+ throughtout the world
    ABInbev – 110K+
    but yeah, I’m sure those jobs aren’t equally important to their local economys.

  2. Those jobs are certainly important to the people who have them and the towns they live in. We have an AB plant in NH and those jobs are real. My post does not imply that at all. I am saying right out front and center that starting a company with your own funding is a real risk. Starting a subsidiary for a well established company or funding your expansion through being acquired by a well established company is not the same. Sure your job may be at risk but deep pockets make so many things simple.

    As one who started my own company without the “benefit” of deep pockets I think it’s a falsehood to represent a crafty brand that was started as a subsidiary of a giant brewery as facing the same issues as an independent startup.

  3. I appreciate this. While most certainly the big guys contribute, it is what is taken away that matters. And it does matter. I believe that we build our social capital through making deeper, sturdier connections. I think this is best achieved when there is better information that is easily shared, and when we have responsibility and accountability, not just as checks on doing bad stuff, but building a good reputation, of having integrity, of being authentic. I think this is the difference between dominance and prestige – do all these craft beers want to dominate or have their own shared slice of the community? Do we want to broaden the circle of the brewing community, producing local, rather than just consuming. We build this circle, and it takes work. When you can just throw around cash and absorb that community, it just doesn’t seem to be working toward the same ends. But I feel this is the direction things are going – being more genuine, being aware of scale and impact, being satisfied with truly serving the greater beer community, the art, the forward thinking and durability of an awesome, game changing industry. I think people want respect, not dominance. That’s the difference, IMHO. 🙂

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