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FTC on track to release new recommendations for alcoholic beverage digital marketers

The Federal Trade Commission (FTC) plans this summer to recommend ways that the alcoholic beverage industry can better protect underage viewers from seeing its advertisements online. Distillers, brewers and wineries pour millions of dollars into brand promotion on Twitter, Facebook and other social media, and industry critics contend they are not doing enough to prevent young consumers from receiving these messages.

More >> Chicago Tribune.

 

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One thought on “FTC on track to release new recommendations for alcoholic beverage digital marketers

  1. It’s crazy to think that I need to enter my birth date on a brewery’s website but I don’t need to enter my birth date on a TV commercial or a billboard ad… C’mon people this isn’t helping anything.

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