(Belmont, MA) – On Saturday, Massachusetts’ Craft Beer Cellar, a beer-focused retail shop, shared a link to an article on its Facebook page related to the Craft vs. Crafty debate and in doing so, also announced that it would be dropping a number of so-called ‘crafty’ brands.
“Cut the crap; some brands you will no longer see at Craft Beer Cellar!”
Craft Beer Cellar chose to stop carrying Goose Island after A-B InBev purchased the company in 2011 and will be dropping the following brands: Magic Hat, Narragansett, Pyramid, MacTarnahan’s, Butte Creek and Mendocino. For one reason or another, these brands do not fit the Brewers Association’s criteria for being craft breweries.
According to the company’s philosophy statement on NoCrapBeer.com, it doesn’t carry BMC or any of the Craft Brew Alliance brands either.
“Our focus is GREAT BEER, not swill, not crappy lagers, whose ingredients are intended to lighten the quality and would make most brewers cringe. We don’t carry Bud, Miller or Coors (BMC), or anything from these companies. Budweiser is now owned by AB-InBev, and yes, it’s the same company that owns Stella Artois, Leffe, Hoegarden, etc. They also have a majority stake in companies like Red Hook and Widmer, who you will also NOT find in our stores.” (It’s actually a minority stake but large enough to disqualify CBA from the BA’s craft definition).
The approach has proven to be successful for Craft Beer Cellar so far to the extent that the company is looking for franchisees. It was founded in 2010.