Our beer will not be brewed with the finest all-natural ingredients, nor will it be made by hand. These are meaningless clichés trotted out when a brand has nothing to say. There is no “natural” or “unnatural” malt. “Finest” doesn’t mean anything. And the notion that commercial beer is made by hand—or that “handmade” is a positive attribute in beer—is a fallacy.
A quick Google search shows this phrase in use (at least in part) by Anheuser-Busch, Samuel Adams, Blue Moon, Abita, Green Flash and others. Thoughts?
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Breweries: Modern Times Beer