Stone Enjoy By 02.15.13 IPA heading to ten markets

stone enjoy by 02.15.13 label(Escondido, CA) – Seems a little hard to believe that a brewery would ask a distributor whether they could handle a beer shipment and then later say, “Oops, sorry! Our fans in your area did not speak up enough on social media so you’re not getting this shipment!” but apparently that is what is going to happen in the next week. That or Stone Brewing Co. is aiming to drum up some last-minute buzz in these markets on social media and they will all receive the beer anyway. It is either one scenario or the other.

The company announced on Friday afternoon that it had finalized a list of ten markets that are “in contention” to receive Enjoy By 02.15.13 IPA. BeerPulse recently confirmed with the brewery that Oregon will receive the beer though it looks like it may not be set in stone now. The company invites fans to make a “solid bid” on social media channels to insure that the beer goes to their market.

Stone Brewing Co. just sent out a newsletter confirming that Enjoy By 02.15.13 IPA is officially heading to these markets. Not “in contention” to head to those markets as the initial blog post said but they just are. The list:

– Arizona: #EnjoyBy #AZ

– Oregon: #EnjoyBy #OR

– Idaho: #EnjoyBy #ID

– New Mexico: #EnjoyBy #NM

– Virginia: #EnjoyBy #VA

– Washington: #EnjoyBy #WA

– Philadelphia, PA: #EnjoyBy #PHL

– Pittsburgh, PA: #EnjoyBy #PITT

– Sacramento/Lake Tahoe, CA: #EnjoyBy #Sacramento or #LakeTahoe

– Washington, D.C.: #EnjoyBy #DC


6 thoughts on “Stone Enjoy By 02.15.13 IPA heading to ten markets

  1. So Stone literally wants beer fans to beg for their beer before they will send it? That’s pretty twisted, and more than a little narcissistic.

  2. Beer is a recipe. Just make more. This is what shameless alt-advertising looks like in our brave new world

  3. Can’t wait for it to get here, some people must not of had the chance to taste a really superb beer. All that are not interested must have drinking too much bud. Hurry, hurry, and hurry up and get the trucks rolling, that is all.

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