Stone Enjoy By 02.15.13 IPA ships to ten markets

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Press Release:

(Escondido, CA) – ” target=”_blank”>Stone Brewing Co. is unleashing another round of the groundbreaking, devastatingly fresh beer, Stone Enjoy By IPA. Earlier today, ” target=”_blank”>Stone Enjoy By 02.15.13 IPA was bottled and kegged, loaded onto delivery trucks, and is now heading to Stone fans in Arizona, Northern California, Idaho, New Mexico, Oregon, Pennsylvania, Virginia, Washington, and Washington, D.C.

Stone Enjoy By 02.15.13 IPA features a massive hop profile of balanced bitterness and dryness, thanks in part to the 11 different hop varieties used throughout the brewing process. The “Enjoy By” date printed on each bottle reflects a 35-day package-to-consumption cycle, meaning that to fully experience the beer’s hop glory, it must be consumed by, or preferably well before, the end of the 35-day cycle. And Stone is making sure it will be! On February 16, if any beer remains on the shelf, it will be immediately removed.

“We continue to receive nothing but great feedback about Stone Enjoy By IPA,” Stone CEO and co-founder, Greg Koch said. “Our fans have spoken and they want beer that’s fresh and full of flavor. We’ve been able to continue to offer this devastatingly fresh IPA to fans that have requested the beer in their city, and we look forward to sending it to other markets in the future.”

Where can one locate this incredibly fresh beer? Visit stonebrewing.com/enjoyby/ and use the interactive map to find exactly which retailers, restaurants, and bars are carrying the beer in bottles or on draft in select states. If it looks like Stone Enjoy By 02.15.13 IPA isn’t at a nearby location, don’t fret. Stone will release rounds of this beer to other markets in the future.

Having released Stone Enjoy By IPA three times before, it’s no longer a freshness experiment – it’s a groundbreaking way to enjoy beer. A novel idea at first, this beer changes the way Stone and its distributors work together to get fresh beer out to the clamoring public. And the public is clamoring. Stone is measuring “buzz” for the beer through the company’s social media sites: FacebookTwitterInstagram, and the Stone Enjoy By IPA website. Based on the interactions, Stone has vowed to bring the beer to the locations that voice their interest the most.

Hopheads are encouraged to use the following hashtags on Twitter and Instagram to request the beer’s return to their city, or simply preach the sheer awesomeness of this fresh IPA:

Arizona: #EnjoyBy #AZ
Idaho: #EnjoyBy #ID
New Mexico: #Enjoyby #NM
Lake Tahoe: #EnjoyBy #LakeTahoe 
Oregon: #EnjoyBy #OR
Philadelphia, PA: #EnjoyBy #PHL
Pittsburgh, PA: #EnjoyBy #PITT
Sacramento, CA: #EnjoyBy #Sacramento 
Virginia: #EnjoyBy #VA
Washington: #EnjoyBy #WA
Washington, D.C.: #EnjoyBy #DC

All engagements may be viewed in real time at the Stone Enjoy By IPA website, stonebrewing.com/enjoyby/.


Stats: 9.4% ABV, 88 IBUs
Availability: Limited 22-ounce bottles and draft, beginning January 11
Hops bill: Calypso, Super Galena, Simcoe, Delta, Target, Amarillo, Motueka, Citra, Cascade, New Zealand Nelson Sauvin, and Australian Galaxy
Distribution: AZ, CA, DC, ID, NM, OR, PA, VA, and WA


Mitch Steele

Tasting Notes, provided by Brewmaster Mitch Steele
Appearance: Golden with a creamy white head
Aroma: Intense dank hoppiness, resin, peaches and hints of tropical fruit are all evident in the aroma.
Taste: Smooth malt up front, quickly dissipating into a massive onslaught of hops. The dankness and peach notes come through strongly.
Palate: Smooth with hints of alcohol, and a perfect balance of bitterness and dryness on the back end.
Overall: We took the opportunity with this beer to use several interesting techniques we’ve learned during our many years of brewing great double IPAs. The result is an intense dry beer with very little malt sweetness, but with plenty of malt flavor to provide a background to the enormous…or shall I say “ginormous” hop character. Hopping, as might be expected, was over the top. First, the brew was mash-hopped with Calypso, a beautiful fruity hop that we also used in our Stone 16th Anniversary IPA, after which we kettle-hopped with a very small dose of Super Galena hop extract for bittering. Then, using a technique known in homebrew circles as “hop bursting,” we loaded up very heavily on the flavor hops at the end of the boil and in the whirlpool. Simcoe, Delta, Target and Amarillo were used in the late kettle hop. Motueka, Citra, and Cascade were used for the whirlpool hop. As you can clearly tell, this beer was super hoppy even before we dry-hopped it, but then we went for it…dry-hopping with one pound per barrel EACH of New Zealand Nelson Sauvin and Australian Galaxy. Drink extra-super-dank-and-tasty Stone Enjoy By 02.15.13 IPA well before its 35-day shelf life to maximize the pungent glory that this beautiful, intense hop profile provides.


"Dr." Bill Sysak

 

Suggested food parings, provided by “Dr.” Bill Sysak
Appetizers: Guacamole, kimchi, salt and pepper shrimp (or tofu), sausage-stuffed jalapeños 
Main course: Chicken-fried steak, Merguez sausage, gumbo, chile relleno, Thai drunken noodles
Dessert: Carrot cake, peach cobbler, ginger spice cake, pumpkin cheesecake 
Cheeses: Parmigiano-Reggiano, extra aged Cheddar, Rogue Creamery Caveman Blue, Mimolette
Cigars: Alec Bradley Trilogy Authentic Corojo, Altadis U.S.A Edición Limitada, Camacho Select

2 thoughts on “Stone Enjoy By 02.15.13 IPA ships to ten markets

  1. Mitch Steele, I love your book, but l don’t like the Stone ‘Enjoy By’ marketing scheme. It is a novel twist on the “We have the greatest beer but most of you can’t have any” marketing method. I think this kind of marketing pisses off more people than it attracts. I did try the 12.21.12 and think it was a good IPA, but there are many good IPA’s out there that I can get most any time. Guess I’m just too old for this kid shit. Probably won’ be buying any Stone beers for quite a while.

  2. Pingback: Drink Beer Think Beer – Beer Review: Stone Enjoy By 02.15.13

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