Beer fans do it again, bring down Brown Paper Tickets for Founders KBS release

founders kbs kentucky breakfast stout label

(Grand Rapids, MI) – History has repeated itself over and over again. Got tickets to an in-demand beer event and hope to sell them through an online-ticketing service? Chances are that service is going to crash…as it did today. This time it was Brown Paper Tickets and the in-demand event is next month’s Founders Brewing’s Kentucky Breakfast Stout (KBS) release.

Last year’s release was marred by issues stemming from too many people standing in line for the limited amount of beer available. Founders pledged to rectify the issues by going to an online ticketing system. The brewery aimed to brew 3x the amount this year so a lot of tickets had to have been made available.

But as Ticket Master, Live Nation and others have proven, they are no match for a surge of thirsty beer drinkers. Per Brown Paper Tickets:

Yikes! We messed up. Our servers went into maintenance as higher than normal ticket sales spiked on our site this morning. As a result, our support center is also backed up with calls to help customers through the problem. Our dev team is working feverishly to get things up and running. We apologize for the inconvenience this has caused you and thank you for your patience.

Founders Brewing had to do its own share of damage control.

We are aware of the issue that many of you are having/had with the KBS release tickets this morning. We have used Brown Paper Tickets for ticketing service in the past and were assured multiple times that their servers could handle whatever traffic we might bring their way. We are actively looking into this issue. Please accept our apologies while we investigate further. Stay tuned…

Complaints surfaced in the usual places and, as of 1:15pm EST, tickets had sold out.

Can businesses running high-demand beer events rely on any of these ticket providers for a smooth sale or is it time to get creative?

7 thoughts on “Beer fans do it again, bring down Brown Paper Tickets for Founders KBS release

  1. “Our servers went into maintenance as higher than normal ticket sales spiked on our site this morning.” My company runs a data center, I can guarantee you they knew they were going to get high traffic knowing this they still let their servers go into maintenance? If that is the case then its total negligence on BPT part. Of course people will blame Founders for this…

  2. When someone makes a better beer of that type available enough that tickets aren’t needed. To their credit they did triple production though…

  3. From Brown Paper Tickets:

    We posted this yesterday afternoon on Facebook:

    Brown Paper Tickets would like to apologize to Founders Brewing Company, and its customers, for a 25 minute delay in our ability to sell tickets to the event. We experienced a rare set of circumstances this morning that caused the delay, and we are taking protective measures now to ensure that our customers are not inconvenienced in the future. However, we realize that this isolated incident has caused many ticket buyers disappointment and that is not acceptable to Brown Paper Tickets. We are working with Founders Brewing now to try to find a way to make fans of the KBS Imperial Stout release satisfied customers. If you experienced a problem in purchasing your tickets this morning, please call Brown Paper Tickets at our 24/7 customer service hotline at 1-800-838-3006 and we will ask for your contact information and keep you informed on our progress with finding a way to help. Again, our most heartfelt apology for this isolated incident, and as always, we welcome your personal call.

    (end of FB post)

    As background, a database maintenance was scheduled to take place on Saturday morning during what is typically a period of low traffic, and we were caught by surprise when sales began for this high-demand event at the same time. With 12 years of experience, (the most of any free online event registration and ticketing site in the world), in selling tickets to events of every size, including many with dramatically higher numbers of ticket sales happening at the same time on our site, we can assure Founders Brewing and all of its customers that this is truly an isolated incident. We are currently taking steps to better predict high-demand spike events scheduled for off-peak times and to re-schedule our site maintenance when necessary to avoid any future recurrence.

    However, as you can see from our Facebook post yesterday afternoon, we do realize that this incident has caused disappointment for many Founders ticket buyers, and that is not acceptable to Brown Paper Tickets. We are reaching out to Founders Brewing to try to work together to find a way to make fans of the KBS Imperial Stout release satisfied customers.

    If any of your readers experienced a problem in purchasing their tickets Saturday morning, please ask them to call Brown Paper Tickets at our 24/7 customer service hotline at 1-800-838-3006, and we will ask for their contact information and keep them informed on our progress with finding a way to help. Our most heartfelt apologies, and as always, we welcome the personal call 24/7 from any and all ticket buyers or those who desired to buy a ticket and missed the window due to the incident.

    Thanks for helping to spread the word,

    Sincerely,

    Brown Paper Tickets
    The Fair-Trade Ticketing Company

  4. Pingback: Brown Paper Tickets says pre-scheduled maintenance was cause of KBS ticket mishap | BeerPulse

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