Charleville Tornado Alley Amber kicks off brewery’s new 12 oz. bottle lineup

Charleville Tornado Alley Amber AlePress Release:

(Ste. Genevieve, MO) – For years, fans of Charleville Brewing Company have been hoping for a day where they could purchase their favorite beers in twelve ounce bottles as opposed to the larger twenty two ounce bottles which have been the company’s standard since 2007.

Charleville had its first twelve ounce release in summer 2011 rolling out Half Wit Wheat in six packs. Early 2012 saw Hoptimistic IPA released in six packs with brand new label art work and a boosted hop bill. With increased production capacity and a new brewer, Charleville was ready to release more beers in this format. However, packaging costs made it difficult to release new beers more frequently. The main inhibiting factor became the traditional cardboard carrier for the bottles. Upgrades in packaging equipment initially allowed for the change in bottle size; and now a new plastic carrier from PakTech (www.paktech-opi.com) will allow for greater diversity of beer styles. PakTech has been producing plastic carriers for canned craft beer for years now, and have just recently started making carriers for bottles.

“PakTech carriers are great because we can be flexible with the beers we release and can start introducing seasonal and limited release beers in smaller bottles,” says Brewmaster Tony Saballa. “The fact that they’re 100% recyclable makes it better from the environmental standpoint.” The PakTech carriers use less energy to manufacture and weigh less than traditional cardboard carriers. PakTech offers carriers in multiple configurations including six pack and four pack variations. For more information on PakTech and the environmental benefits visit: http://www.paktech-opi.com/company/sustainability.php

Tornado Alley Amber will be the first beer to be release in the new plastic carriers. This malt forward beer with its deep crimson hue has been a staple in the Charleville line up since the beginning. Long before bottling was even considered, Tornado Alley has been enjoyed by beer lovers looking for a more flavorful beer that isn’t overly aggressive. “The twelve ounce format is a much more user friendly format, switching to 6 packs and 4 packs will allow us to reach a broader customer base.” says Tait Russell, director of sales & marketing for Charleville and the son of owners Jack and Joal Russell.

Tornado Alley Amber will be released in twelve ounce bottles in February followed by a seasonal line-up of other six packs and some limited release four packs. Charleville currently distributes its beers in the greater St. Louis area including metro east Illinois, Southeast Missouri and all over Arkansas.

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