Leinenkugel’s adding Hoppin’ Helles, two more Big Eddy beers, Orange Shandy in 2013

Leinenkugel's Orange Shandy

(Chippewa Falls, WI) – Jacob Leinenkugel Brewing Company is set to introduce some new brands in 2013, according to the Inside Eau Claire podcast.

Representative, CJ Leinenkugel, made a brief appearance and discussed some of the company’s new brands in addition to a new keg system that it installed at the end of January.

First up will be Orange Shandy this spring at a date TBD. BeerPulse just reported on this one last week. Leinenkugel didn’t give too much away in terms of specifics but did mention that it will be part of a new Shandy summer sampler pack (in addition to bottles and cans for which labels have been approved).

The Big Eddy Series will bring with it two new offerings in 2013, expanding the line’s portfolio to six.

Big Eddy Rye (Wheat) Wine will come out in June. Big Eddy Imperial Oktoberfest will come out in August.

Rounding out the new releases in the first few quarters will be Leinenkugel’s Hoppin’ Helles. He wasn’t certain whether this would be a mid or late summer release but to expect to see it debut sometime between July and September.

Leinenkugel did not discuss potential new releases coming in the fourth quarter.

6 thoughts on “Leinenkugel’s adding Hoppin’ Helles, two more Big Eddy beers, Orange Shandy in 2013

  1. Love the orange shandy!!!!!!!! Soooo refreshing! I am also a fan of Summer Shandy and Lemon-berry Shandy but like the orange the best!!! I need to find it in a 12 pk instead of the sampler pack.

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  3. We love the orange shandy but are having a very hard time finding it in the bottle with out being in a variety pack, Western Nebraska

  4. Loved the Orange Shandy. This year I can only find grapefruit. Ugh Any orange in St. Louis, MO????

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