Representative, CJ Leinenkugel, made a brief appearance and discussed some of the company’s new brands in addition to a new keg system that it installed at the end of January.
First up will be Orange Shandy
this spring at a date TBD. BeerPulse just reported on this one last week. Leinenkugel didn’t give too much away in terms of specifics but did mention that it will be part of a new Shandy summer sampler pack (in addition to bottles and cans for which labels have been approved).
The Big Eddy Series will bring with it two new offerings in 2013, expanding the line’s portfolio to six.
Rounding out the new releases in the first few quarters will be Leinenkugel’s Hoppin’ Helles. He wasn’t certain whether this would be a mid or late summer release but to expect to see it debut sometime between July and September.
Leinenkugel did not discuss potential new releases coming in the fourth quarter.