Shipments of the beverage, a mixture of weiss beer and lemonade, are up more than 70 percent over the prior year, Leinenkugel said. The seasonal beer can be found in virtually every state and now outsells all other Leinenkugel brands combined — in only five months.
Summer Shandy will be available in the market into the early part of fall, when it will be replaced in the market by another variant. Leinenkugel’s Lemon Berry Shandy replaced it last year.
The same Biz Journals piece maentions a new Shandy variant launching this summer. Worth noting, Leinenkugel’s Orange Shandy received federal label approval in December and has received label approval in a handful of states as of this month. Look for it in bottles, cans and on draft, likely by April.