Mims Distributing picks up Bear Republic, Foothills in North Carolina

bear republic logo

(Durham, NC) There is some transition afoot in North Carolina, says Mims Distributing’s Craft Craft Brand Manager, Tony Walldroff.

Bear Republic has been available in the North Carolina market for some time though Mims just bought the distribution rights (in its nine-county footprint in the greater Raleigh/Durham area of NC: Chatham, Durham, Franklin, Granville, Orange, Person, Vance, Wake and Warren) about two weeks ago, says Walldroff. “We acquired the rights through a smaller distributor called Wisdom Beverage that was closing up shop and releasing brands.”

That means that brands in Wisdom’s relatively small portfolio of brands is transitioning (or have transitioned – Wisdom did not return a request for comment) to other wholesalers as well. The website lists Smuttynose among them though Minister of Propaganda, JT Thompson, says they were never a supplier. The site also lists Anchor and some much smaller micro and import brands. A request for comment from Anchor and Wisdom have not yet been returned.

Back to Mims and Bear Republic…

“We are so happy to grow our California side of the portfolio,” says Walldroff. “Again, it is a brand I know our team will go nuts with due to the craft focus and us being fans of the liquid in general.”

foothills brewing logoMims also picked up a local brand in January, Foothills Brewing Co., known nationally for its cult favorite, Sexual Chocolate Imperial Stout.

The brewery recently underwent an expansion and needed some help in getting out the extra supply.

Says Walldroff, “The move was prompted by the demand for the six-pack bottles in larger grocery chains in North Carolina. Foothills, through their own self distribution had already grown the brand to be one of the biggest on-premise craft handles in the market of Raleigh/Durham. They were the most sought-after craft in NC for distributors and we could not be happier to help them grow.”

With Foothills also comes the Cottonwood and Carolina Blonde brands that the brewery acquired one year ago. The brewery ended contracts for those brands and brought operations back in-house.

Mims put some new energy into them, says Walldroff.

“In a way, we did a mini-relaunch on those brands immediately picking up about 50 tap handles since January on the on-premise side.”

Leave a Reply