Newcastle Founders’ Ale returns to shelves and taps

Newcastle Founders Ale 12oz front labelPress Release:

(White Plains, NY) – Newcastle Brown Ale has re-released its Limited Edition brew, Founders’ Ale. Available nationwide from February through April 2013, Newcastle Founders’ Ale is a classic British pale ale that pays tribute to the brand’s founder, Colonel Jim Porter.

“Colonel Porter took three years to perfect the original Newcastle Brown Ale recipe we still use today,” said Charles van Es, brand director Newcastle Brown Ale. “That commitment to perfection deserves recognition, and that is why a mere 85 years later we developed a brew in his honor. Newcastle Founders’ Ale is pale, dry and English – much like Porter – and we couldn’t think of a better way to honor his legacy than with this Limited Edition beer.”

Offering a balance of dry hoppy flavors and roasted caramel aromas, Founders’ Ale has an alcohol by volume (ABV) of 4.8 percent with 26 International Bittering Units (IBUs).

Newcastle Founders’ Ale is available in 6-pack and 12-pack bottles priced comparably to Newcastle Brown Ale. Founders’ Ale will also be available on draught at fine pubs in select markets.

About Newcastle Brown Ale

A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy thirst of hardworking Englishmen. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com or www.facebook.com/newcastle.

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com.

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