samuel adams boston lager can

Samuel Adams Boston Lager, Summer Ale coming to cans by summer

For decades, company founder Jim Koch snubbed aluminum containers because of the metallic flavor they impart to liquid. His resolve cost the Boston-based brewer millions of dollars in potential revenue from airlines and sports arenas, a price Koch said he paid to preserve the quality of a brew whose tagline until recently was: “Take pride in your beer.”

More >> Boston Globe.

 

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2 thoughts on “Samuel Adams Boston Lager, Summer Ale coming to cans by summer

  1. Ha, well all the other micros are doing it, maybe consumers won’t notice Sam Adams is the biggest “craft” out there and confuse them for a small guy.

  2. big or small , thats just a measure of success (unless youre Russian River then you purposely keep yourself small ) as long as you dont get taken over by AB or SABMiller, and you refrain from using cheap shortcut ingredients, youre craft in my booke

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