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Big brewers cutting advertising dollars for ‘subpremium’ beers

Brewers are advertising economy brands less: Measured-media spending on the five largest low-end brews — Natural Light, Busch Light, Busch, Miller High Life and Keystone Light — fell to $6.9 million last year from $22.4 million in 2011, according to Kantar Media.

More >> Advertising Age.


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