The Boston Beer Company has been a central target of criticism from those against “seasonal creep” in which seasonals are first released a few months before their respective seasons are officially recognized on the calendar. Samuel Adams seasonal brands have traditionally been among the earliest to hit the market.
Porch Rocker six-packs will arrive in late April/early May, per the brewery.
The forecast for Boston, where the company is headquartered, calls for snow accumulation of 1-3 inches between Monday night and Tuesday.
The earliest known summer offering that BeerPulse is aware of is Leinenkugel’s Summer Shandy which rolled out in mid-February.