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Anheuser-Busch InBev aims to replace Pepsi as nation’s largest music sponsor

Anheuser-Busch InBev is prepping its largest portfolio-wide push yet in support of music this summer–an even bigger power play for music’s most powerful sponsor. A series of new initiatives for Budweiser, Bud Light, Landshark lager and Beck’s pilsner will see A-B brands everywhere, from festivals to record stores and all sorts of places in between.

More >> Billboard.

 

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