[BeerPulse note: no label approvals in the U.S. yet for Trademark No.1]
(London, UNITED KINGDOM) – Bass Pale Ale today announced it will change its name to ‘Bass Trademark No.1.’, celebrating the brand’s place in history as the first registered trademark in the UK.
Additionally, the brand will be made available for the first time in a 500ml bottle exclusively for the off-trade, responding to increased consumer demand for premium bottled ales.
Bass Pale Ale, now Bass Trademark No.1, has been proudly brewed in the UK since the eighteenth century and our brewmasters today share the same passion for making this great ale. Bass Trademark No.1 will continue to be brewed at AB InBev’s Samlesbury brewery, near Preston.
Brewery Manager Neil Nersesian said: “To continue brewing this historic beer is a great honour and we are excited to be bringing Bass to a new audience with the launch of the 500ml bottle. Bass Trademark No.1 is a timeless and iconic ale which is steeped in history. It will delight beer-lovers today, just as it has delighted them over the last two hundred years.”
Bass Trademark No.1 is a 4.4% premium pale ale. It is richly fragrant with a hoppy bouquet and has a complex nutty, malty taste and a bright chestnut hue.