The lucky markets getting it this time include: Colorado, Arizona, New Mexico and Nevada. The beer is set to arrive on Wednesday of next week so it will ship in a few days.
The most recent release in the series, Enjoy By 07.04.13 IPA, will be pulled from shelves if still available after Independence Day.
As to where the beer could go next, the Enjoy-o-meter, which measures #Enjoyby hashtag activity on Twitter as an interest indicator, is ice cold. That could either mean the process isn’t working as originally designed or it is ripe for the taking.