But after DuClaw applied for a trademark with the USPTO, they sent a cease & desist to Ska. In response, Ska slapped a big ol’ trademark suit on DuClaw, claiming earlier rights — and won. See, when you file a trademark, you’re presumed to have superior rights – and if you’re defending with an unregistered mark, you have to prove those rights. Now Ska holds that registration in beer for “Euphoria,” DuClaw has a dead trademark, and both racked up a pretty penny in expenses.
Looks like the case was resolved shortly after the dispute first arose. The snippet is part of another mainstream piece on trademark disputes among craft brewers.
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