(Escondido, CA) – If you haven’t read this post in which a recent Stone collaboration partner feuds with Stone CEO, Greg Koch, yet, go do that first. There are some pretty entertaining videos there and this won’t make sense without the context.
After that post went up, some of the comments in the Twittersphere and on Facebook brought up the theory that this is a publicity stunt geared around the upcoming collaboration beer noted in the article.
Without being local to the San Diego market, we were lacking some context on Ryan Reschan’s past relationship with Stone Brewing Company. Until we did a search of his Twitter feed and saw that he has reviewed several beers including Lukcy Basartd…which he gives an A-. He also notes liking the other Bastard beers (Update I: and a quick run through some samples of other Stone video reviews of his are A’s and a B+).
That warranted a call to Stone HQ where we laid out the publicity stunt possibility and a spokesperson for the company did confirm that they are “doing some fun things with the videos” we linked to in the other post.
Expect another shoe to drop at some point here with the beer release coming soon.