Update on Stone CEO’s feud with recent collaboration partner: it’s a publicity stunt

 

Stone / Rip Current R and R Coconut IPA(Escondido, CA) – If you haven’t read this post in which a recent Stone collaboration partner feuds with Stone CEO, Greg Koch, yet, go do that first. There are some pretty entertaining videos there and this won’t make sense without the context.

After that post went up, some of the comments in the Twittersphere and on Facebook brought up the theory that this is a publicity stunt geared around the upcoming collaboration beer noted in the article.

Without being local to the San Diego market, we were lacking some context on Ryan Reschan’s past relationship with Stone Brewing Company. Until we did a search of his Twitter feed and saw that he has reviewed several beers including Lukcy Basartd…which he gives an A-. He also notes liking the other Bastard beers (Update I: and a quick run through some samples of other Stone video reviews of his are A’s and a B+).

That warranted a call to Stone HQ where we laid out the publicity stunt possibility and a spokesperson for the company did confirm that they are “doing some fun things with the videos” we linked to in the other post.

Expect another shoe to drop at some point here with the beer release coming soon.

12 thoughts on “Update on Stone CEO’s feud with recent collaboration partner: it’s a publicity stunt

  1. Pingback: Stone’s recent collab partner rates Arrogant Bastard a ‘D’, Greg Koch responds (videos) | BeerPulse

  2. The Homebrew competition is legit. THe fans that attend the rally vote on which beers make the final and then the beers in the final are judged by BJCP to determine the winner. Hard to rig that one.

  3. And here this whole time I thought that the Stone logo was a Gargoyle, not a Troll.

    Although I’m really not sure how “doing some fun things with the videos” is any sort of headline warranting confirmation, but hey, I officially don’t give a shit anymore.

  4. @essmithsd Stupid on who?

    @Jeff Any blogger/journalist/publisher worth their salt will take the phrase provided as confirmation [edit: in this context]. Wouldn’t expect a company to outright say “Yes, it is a publicity stunt.” But if someone accuses you of something (or asks the question), you generally say “No,” which didn’t happen here. I could have asked a better question like, “Did you collaborate in any way on the content in the videos?” Wouldn’t be surprising to see backtracking / denial on some level once they’ve had time to think up a plan and hope it goes away. It’s unpredictable at this point.

    General rule: if it looks like a duck and quacks like a duck…

  5. Not hard to rig at all. How many Coconut IPAs were there? Not hard to pick it out, especially if everyone knows you’ve submitted such a beer and you are well known.

  6. “Eric on July 17, 2013 at 3:09 am said:
    Not hard to rig at all. How many Coconut IPAs were there? Not hard to pick it out, especially if everyone knows you’ve submitted such a beer and you are well known.”

    Did you even try the beer, or are you just assuming the worst out of some sort of jealousy and/or prior Stone hate?

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  8. Pingback: Stone Releases R&R Coconut IPA | Growler Magazine