Miller Fortune beer bottleneck

Miller Fortune, Smith & Forge Hard Cider to join MillerCoors portfolio next year

MillerCoors is answering Bud Light Platinum with its own boozier line extension called Miller Fortune. And the brewer is kicking up the alcohol content a bit more than its competitor in a move to target millennial males and steal share from fast-growing liquor brands.

More >> Advertising Age.


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