(Boston, MA) – It wouldn’t be beyond The Boston Beer Company to be fooling us with a decoy label approval (as they have done in the past) but this appears to be legitimate.
Samuel Adams Cold Snap White Ale received label approval this week and looks to be replacing Alpine Spring in the spring seasonal slot.
In doing so, the company would be going back to a fan favorite style that it featured as a spring seasonal as recently as 2009.
We received dozens of comments expressing disappointment on the post announcing Noble Pils as White Ale’s replacement for the spring 2010 season.
Boston Beer CEO, Martin Roper, first hinted to The Tales From the Cask podcast earlier this summer that they would be going with a new spring seasonal in 2014.