Shock Top Chocolate Wheat label approved as new seasonal

Shock Top Chocolate WheatA new beer label approval came through for the Shock Top brand family this week.

Shock Top Chocolate Wheat is a Belgian-style wheat ale brewed with spice, aged on cocoa and vanilla beans at a low 4.3% ABV per the label.

The beer would hypothetically replace last year’s End of the World Midnight Wheat as a winter seasonal.

Short’s Brewing Company also has a beer similarly called, “The Chocolate Wheat,” but has never sought trademark registration for it.

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