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SlapShot Brewing dishes on “bastardization” of IPA style

The India Pale Ale style, aka IPA, has become so bastardized it is ridiculous. There are now beers on the market labeled as Red IPA, White IPA, Black IPA, Brown IPA, Double IPA, Triple IPA. When does it end? When do we get to the point that EVERY beer is an IPA? The truth is, it’s all marketing. IPA’s sell, so if you call something an IPA, you’ll get sales.

More >> SlapShot blog.

 

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