He’Brew Jewbelation Reborn® (17) launches, Death of a Contract Brewer hits mix pack

He'Brew Jewbelation 17 RebornPress Release:

(Clifton, NJ) – Break out the latkes, turducken and HE’BREW Beer®, it’s time to celebrate Chanukah (begins Wed., Nov. 27) and Thanksgiving (Thurs., Nov. 28) with Shmaltz Brewing Company! Overlapping for only the second time since President Lincoln declared Thanksgiving a federal holiday — the last time it occurred was in 1888 and it won’t happen again for another 79,043 years — these two holidays are renowned for enjoying delicious foods and libations. With a brand new 20,000 square feet brewery in Upstate New York, Shmaltz Brewing is rarin’ to go with this year’s limited-edition Anniversary releases, including Jewbelation Reborn® (17 malts, 17 hops, 17% alc), the 4th Annual HE’BREW Holiday Gift Pack®, and their first-ever Black IPA, Death of a Contract Brewer® (7 malts, 7 hops, 7% alc). This week, Shmaltz’s national launch of Jewbelation Reborn® takes place at the Great American Beer Festival (Denver, CO; Oct. 10-12, 2013), and in the coming weeks, national and regional Chanukah/Thanksgiving hybrid food-craft beer holiday events will be announced on www.shmaltzbrewing.com.

A complex, enormous brown ale with a dynamic labyrinth of multi-layered flavors, Jewbelation Reborn® celebrates Shmaltz’s new brewery in Clifton Park, NY (10 miles north of Albany). Jewbelation Reborn® is brewed with 17 malts, 17 hops and soars to 17% alc. Since its inception in 2004, Shmaltz’s Jewbelation® series has been hailed by critics and showered with accolades including, “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and Playboy Magazine naming Jewbelation Twelve® one of the “Best Winter Brews.” Imbibe Magazine calls Jewbelation 14® one of the “Top 50 Beers in the World,” and a blind, holiday tasting panel from SF Weekly determined Jewbelation 14® the “Best Christmas Beer” — the brew also took home a Gold Medal at the World Beer Championships (2011). Smithsonian Magazine touted Jewbelation Sweet 16® as “the best specialty drink of all” in last year’s “Guide to the Most Delicious Drinks for the Holidays.”


Shmaltz’s 4th Annual HE’BREW Holiday Gift Pack® features eight 12 oz. bottles of beer which include the World Beer Championship Silver Medal winning Messiah Nut Brown Ale® and Gold Medal winner Rejewvenator®, plus the unique collaboration beers with Terrapin Brewing (Reunion Ale ’13 – A Beer For Hope®) and Cathedral Square Brewery (St. Lenny’s — The Immaculate Collaboration®). It also includes two rare, barrel-aged beers, 2013’s recipe of R.I.P.A. on Rye® (Great American Beer Festival, Silver Medal, 2010) and Funky Jewbelation®. Completing the only Chanukah Beer Gift Pack on any shelf this season are Death of a Contract Brewer® and Jewbelation Reborn®. The Gift Pack® features a custom glass, Chanukah candles and instructions on “How To Build Your Own Beer Menorah” — which details how to enter the 4th Annual “Best Beer Menorah” Facebook competition for a chance to win a chosen prize!

Shmaltz’s first-ever Black IPA, Death of a Contract Brewer® (7 malts, 7 hops, 7% ABV), was initially brewed to celebrate the Grand Opening of Shmaltz’s new brewery in July 2013. On shelves starting this month and available through the end of the year, Death of a Contract Brewer® is available in 22 oz. bottles and this year’s HE’BREW Holiday Gift Pack®.

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