Modelo Especial Chelada hits several states, goes national in early 2014

modelo especial chelada label

Press Release:

(Chicago, IL) – Modelo Especial is embracing its Mexican authenticity this fall, by introducing a drink with traditional Mexican ingredients, Modelo Especial Chelada.

The specially-brewed “cerveza preparada” serves up an authentic blend of Modelo Especial with the refreshing flavors of tomato, salt and lime in a ready-to-enjoy 24 oz. can. The recipe was carefully crafted to deliver a true Mexican Chelada taste with the convenience consumers are seeking.

“Quality, authenticity and well-balanced flavor are equities of the Modelo Especial brand, and those characteristics are reflected in this new Chelada recipe,” said Jim Sabia, chief marketing officer for Crown Imports, exclusive U.S. importer of Modelo Especial Chelada. “The Modelo Especial Chelada is a delicious, ready-to-drink “cerveza preparada” that meets our consumers’ thirst for an invigorating, authentic Chelada.”

The ready-to-serve can is perfect for a variety of occasions, from kick-starting the evening after a hard day’s work to backyard barbeques or simply relaxing with friends at home. As the only Chelada made “Especial,” Modelo Especial Chelada inspires new drinking occasions for consumers seeking quality and authenticity from a trusted Mexican import brand.

The Modelo Especial Chelada will be made available at retail locations in California, Nevada, Arizona, New Mexico, Texas and Chicago in October. Modelo Especial Chelada is scheduled for national release in the first quarter of 2014.*

To learn more about Modelo Especial Chelada visit www.facebook.com/ModeloEspecialUSA.

*not including CO, WV, VT and ME

About Crown Imports
Crown Imports LLC, a division of Constellation Brands, imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the Tsingtao beer brand in the U.S. For more information, visit www.crownimportsllc.com or www.cbrands.com.

10 thoughts on “Modelo Especial Chelada hits several states, goes national in early 2014

  1. I just had my first one and I can honestly say I will never drink any other beer again….perfect blend of tomato, lime juice and salt, I just may give up my rum and cokes and make this my drink of choice from here on out 🙂

  2. I just had one and I’m disappointed,no clamato that’s not a chelada or as we called in mexico michelada, on this one I’ll go with bud light chelada.

  3. These are really good (only one – two tops – in a sitting), especially on a hot day and/or with most Mexican food. I throw mine in the freezer for 10-15 minutes even after it’s been refrigerated so it’s extremely cold and refreshing.

  4. Colorado been wanting this beer here sucks you can get it in Wyoming but not here the two beer companys here need to figure something out already

  5. The clamato version in Mexico is actually called Ojo Rojo (red eye), and Michelada is the tomato version with spices.

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